Sunday, February 16, 2014

DHOOP KINARAY lag gia aur baqi sab DHUWAN ban gaya...

DHOOP KINARAY lag gia aur baqi sab DHUWAN ban gaya.
By Sheeraz Adil

Before I start the article I want to ensure the readers that I have no connection with the content side of the media industry,  all my experience is either technical or sales and marketing therefore the below article is totally my personal judgment and opinion. I am certainly not an expert of this topic but feel so uneasy with the current day’s drama content that couldn't stop myself writing this.

There was a time when 8 pm drama hour was purely for families.  No matter daddy mummy or kids everybody used to sit together and watch our flag ship dramas and somehow there was always a positive outcome or lesson given to the society. 

Or maybe the time has come to watch extremely unethical,  cheap and disrespectful dramas with the family.
I am so sad to write the fact that dramas of today are so harmful for the society...I guess more than a considerable rated movie. Its even more sad when people in the middle of a family gathering say that have you been watching that drama,  its so good, kia Zabardast drama hai and other similar stuff. I can very easily claim that if I ask someone to name any drama which has no extra marital affair, misleading activities, unbelievable disrespectful relationships, nobody will be able to come up with any name. It is even more sad when you find that our own family is discussing these pathetic stories and that too very comfortably

I had been discussing and criticizing the dramas of today and was attacked by the argument that people want to watch this type of content, that is why these drams are made. On that I have a counter argument that 90s percent of the boys likes x rated content but that doesn't mean that Pakistani broadcasters start showing that type of content.

If we say that only these kind of content gets the highest rating then just rethink that drama DHUWAN, DHOOP KINARAY and many others caught the highest number of eye balls even when there was no concept of private TV channels , no cable etc. Such type of content will always be liked if the content creators try to give such positive messages to the society.  Even the recent day drama HUM SAFAR gave the lesson that how kids can become a cause of strong relationship in spite of all differences. 

What I feel is the negative content is being forced on our minds and to change our perception. Could you imagine a family sitting 5-10 years ago and discussing about extra marital affairs?  Even separation was considered to be most discouraged thing. But now its so sad that it is getting so common in the society and we are hearing more and more of this in our real lives.

A friend explained it beautifully that the concept of free media is killed. The launch of private media industry was not to show the disturbing content but to present a soft image of our country. This remains an open question that who should be blamed… the authorities, content creators or the viewers…

I will conclude with the statement that some say that dramas are only the mirror of what happens in the society but in my view society is actually being pushed to follow and adapt that content in their minds and eventually in their daily lives.

In the end I would request you all broadcasters to make the dramas which leaves a positive impression in the mind of viewers, it will be liked and you will still get good ratings.

If you can any comments or feedback , please feel to write on sheerazadil@gmail.com.


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