DHOOP KINARAY lag gia aur baqi
sab DHUWAN ban gaya.
By Sheeraz Adil
Before I start the article I
want to ensure the readers that I have no connection with the content side of
the media industry, all my experience is either technical or sales and
marketing therefore the below article is totally my personal judgment and
opinion. I am certainly not an expert of this topic but feel so uneasy with the
current day’s drama content that couldn't stop myself writing this.
There was a time when 8 pm
drama hour was purely for families. No matter daddy mummy or kids
everybody used to sit together and watch our flag ship dramas and somehow there
was always a positive outcome or lesson given to the society.
Or maybe the time has come to
watch extremely unethical, cheap and disrespectful dramas with the
family.
I am so sad to write the fact
that dramas of today are so harmful for the society...I guess more than a
considerable rated movie. Its even more sad when people in the middle of a
family gathering say that have you been watching that drama, its so good,
kia Zabardast drama hai and other similar stuff. I can very easily claim that
if I ask someone to name any drama which has no extra marital affair, misleading
activities, unbelievable disrespectful relationships, nobody will be able
to come up with any name. It is even more sad when you find that our own family
is discussing these pathetic stories and that too very comfortably
I had been discussing and
criticizing the dramas of today and was attacked by the argument that people
want to watch this type of content, that is why these drams are made. On that I
have a counter argument that 90s percent of the boys likes x rated content but
that doesn't mean that Pakistani broadcasters start showing that type of
content.
If we say that only these kind
of content gets the highest rating then just rethink that drama DHUWAN, DHOOP
KINARAY and many others caught the highest number of eye balls even when there
was no concept of private TV channels , no cable etc. Such type of content will
always be liked if the content creators try to give such positive messages to
the society. Even the recent day drama HUM SAFAR gave the lesson that how
kids can become a cause of strong relationship in spite of all differences.
What I feel is the negative content is being forced on our minds and to change
our perception. Could you imagine a family sitting 5-10 years ago and
discussing about extra marital affairs? Even separation was considered to
be most discouraged thing. But now its so sad that it is getting so common
in the society and we are hearing more and more of this in our real lives.
A friend explained it
beautifully that the concept of free media is killed. The launch of private
media industry was not to show the disturbing content but to present a soft
image of our country. This remains an open question that who should be blamed…
the authorities, content creators or the viewers…
I will conclude with the
statement that some say that dramas are only the mirror of what happens in the
society but in my view society is actually being pushed to follow and adapt
that content in their minds and eventually in their daily lives.
In the end I would request you
all broadcasters to make the dramas which leaves a positive impression in the
mind of viewers, it will be liked and you will still get good ratings.
If you can any comments or
feedback , please feel to write on sheerazadil@gmail.com.
:)
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