We are running after TRP’s, busy in acquisitions of foreign content irrespective of what is there in it for an audience, trying harder and harder to leave behind our competitors by developing sensational dramas, stories and news just to lift up audience share and rating but in search of all these we have left far behind the media ethics, social values and national interest
What If, a consortium is made where all the top media companies, content managers, production houses, independent producers/directors, scholars, cable operators and other stake holders develop a new metrics by considering our social values, national interest, norms and values, media ethics and at the same time realizing that Pakistan is an Islamic state and we should not broadcast such content which may deviate us from our culture and values or may harm the thought process of citizens or national interest
The aim of this coalition would be to control such content which is not suitable for the society and to promote such content which brings the entertainment and information along with our ethical values in consideration, broadcast only such information & knowledge which may bring hope in the society and in case of criticism, the boundary must be defined. Any information which may damage the sovereignty of a country should not be allowed. In the race of first and Breaking, if some sort of incorrect news/visuals are on aired, corrective measures must be taken by the consortium. This consortium would not take any legal action against anyone but they must convey the horse mouth feedback to their members. This way altogether constructive change can be brought
CBCCC aims to bring the true and honest feedback from the viewer. This feedback will help the broadcasters review their content, content policies, audience interest and may help them to provide the secondary method of audience measurement so that a healthy & open competition takes place and more and more innovative and creative ideas will be welcomed.
Parental guidance would also be promoted and discussed from this platform and consortium advice a framework for all genres to its members so that all together we can decide what content is suitable for which age, this may help in building positive society.
Also, when all the giants sit together they may be able to control piracy and promote copyright concept, this positive regulation ultimately brings constructive growth in the broadcast industry. Nowadays many of the producers in the name of inspiration copying the foreign content and feel proud on themselves. This consortium may control such activities ultimately support industry in bringing positive growth
For the producers, script writers, directors, investors and content managers, this consortium can provide the information about viewer’s interest, viewer’s feedback and the viewer’s choice. Such useful information may help them in highlighting the issues which audience would like to watch. Awful content must be reported at once so that no one will try to corrupt the competition and the society. There must be a boundary which decides by the platform that what comes under the violence & obscene material.
Finally, the formation of CBCCC may control the content going through cable operators. Options like parental guidance on cable movie channels or content in which the language or the story is not appropriate may be control using this platform, This independent self regulation imposed by the broadcast professional upon themselves help the industry to concentrate on effective journalism and present entertainment in true meaning rather to run after the temporary numbers which does not only corrupt the competition but also ruin the society.
I, Bilal Hasan as a writer will just focus on the points of content regulation and control independent of government. From toddlers to teenage and from teenage till adults, we all are exposed to this virtual instructor who’s constantly impact our lives either intentionally or unintentionally. The more we are exposed to depression, de-motivating, cheap, unethical and dark side of the content the more we welcome the darkness in our lives. So get rid of the darkness by imposing self regulation on our content.
How this consortium works, this discussion would lengthen the article but to give a brief overview of the framework, there will be a panel who outline the boundary and they ensure that ticker is being on aired over the content that " If anyone has any complain regarding the content, please email at CBCCC@xyz.org", this email will be forwarded to the members of the consortium and then upon the complaints, consortium will take steps.
I would be pleased to answer any queries related to the above content. In addition to this your comments will be welcomed at bilal.hasan55@gmail.com.
Together we have to work to bring the change and it’s the responsibility of every stake holder not just the TV channels.
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